Convert Attention into Action on XiaoHongShu

WECOFA runs performance-driven XiaoHongShu campaigns designed to capture interest, collect enquiries, and convert engagement into meaningful business leads.

CHAT WITH US TODAYFree 30 minutes tailored XHS strategy session

CASE STUDY #1

Industry: E-commerce Marketplace

Objective: Maximise brand visibility and campaign engagement for Lazada’s 11.11 sale through XiaoHongShu creators

Campaign Focus:

Position Lazada as the go-to shopping destination in Singapore by leveraging creator influence during a major sales event. The goal was to spark interest, drive buzz, and boost platform awareness within Chinese-speaking communities.

What WECOFA Did:

• Activated a network of XHS creators to showcase shopping hauls and buying tips

• Aligned creator messaging with the 11.11 theme while allowing native content expression

• Targeted Singapore-based users to ensure content relevance and regional alignment

• Managed end-to-end campaign logistics, from briefing to publishing

Performance Highlights:

✅ Over 140,000+ Total Impressions

✅ 998 Total Engagements

✅ 25,356 Total Read Count

Key Takeaway:

By tapping into XiaoHongShu’s discovery-driven audience during a high-intent period, Lazada successfully amplified its 11.11 campaign and increased awareness through trusted voices in the community.

CASE STUDY #2

Industry: Consumer Electronics and Appliances

Objective: Promote Hisense’s global sponsorship of UEFA Euro 2024 and drive product awareness among Chinese-speaking audiences

Campaign Focus:

Use XiaoHongShu to connect Hisense’s smart home and entertainment offerings with lifestyle and tech-focused consumers. The campaign aimed to boost visibility around Hisense’s Euro 2024 partnership and reinforce its premium positioning.

What WECOFA Did:

• Activated home and lifestyle creators to showcase Hisense products in real-world settings

• Designed content to highlight sports viewing experiences, smart living, and product design

• Tailored campaign messaging to appeal to sports enthusiasts and young homeowners

• Provided end-to-end creator coordination, content quality control, and tracking

Performance Highlights:

✅ 800K+ Total Impressions

✅ 4,637 Total Engagements

✅ 92,815 Total Read Count

Key Takeaway:

By combining lifestyle storytelling with a globally relevant event, Hisense deepened brand relevance on XiaoHongShu and captured meaningful engagement from a targeted consumer base.

CHAT WITH US TODAYFree 30 minutes tailored digital strategy session

Wondering If a Tailored Strategy Is the Way to Go?

Here’s what some of our happy clients have shared after working with WECOFA

TESTIMONIAL #1

"The team was patient with us, and spent time understanding our product offerings and our intended target market."

Working with Wecofa has been a great experience. The detailed reports to track the progress of the various marketing campaigns allowed our team to identify where we had unnecessary drop-offs in traffic and hence leads. I’d describe Wecofa to be professional, skilled and very pleasant to work with.”

Sharon Paul

Head of Regional Payments, SEA

TESTIMONIAL #2

OGAWA Healthcare Pte. Ltd.

"Wecofa's team of dedicated professionals delivers timely support in managing our social media marketing channels"

The team has significantly elevated our brand presence. Looking forward to many more successful collaborations ahead.

Mervin Lim

Head of Marketing, Ogawa

CHAT WITH US TODAYFree 30 minutes tailored XHS strategy session

OUR SERVICES

XiaoHongShu Advertising Campaigns

We run targeted ad campaigns through the official XiaoHongShu backend to help more people discover your brand, both in Singapore and China.

Dedicated Project Manager

One point of contact who understands the XiaoHongShu ecosystem and keeps your campaigns running smoothly.

Bilingual
Copywriting

We write native-style Mandarin and English captions that engage and convert the right audience.

Personalised Awareness & Lead Journey

From seeding to retargeting, we guide users step by step, from discovering your brand to taking action.

XHS-Optimised Creatives

We optimise images, videos, and layouts tailored to XiaoHongShu’s visual culture and engagement style.

Tailored XiaoHongShu Strategy

We design a growth plan aligned with your brand goals, platform trends, and user behaviours.

Asset Ownership & Management

You retain full control of all ad creatives and data. Nothing gets locked or outsourced without access.

Campaign Reporting & Insights

We deliver clear reports that explain what worked, what didn’t, and what to do next, all without fluff.

OUR SERVICES

XiaoHongShu Advertising Campaigns

We run targeted ad campaigns through the official XiaoHongShu backend to help more people discover your brand, both in Singapore and China.

Dedicated Project Manager

One point of contact who understands the XiaoHongShu ecosystem and keeps your campaigns running smoothly.

Bilingual Copywriting

We write native-style Mandarin and English captions that engage and convert the right audience.

Personalised Awareness & Lead Journey

From seeding to retargeting, we guide users step by step, from discovering your brand to taking action.

XHS-Optimised Creatives

We optimise images, videos, and layouts tailored to XiaoHongShu’s visual culture and engagement style.

Tailored XiaoHongShu Strategy

We design a growth plan aligned with your brand goals, platform trends, and user behaviours.

Asset Ownership & Management

You retain full control of all ad creatives and data. Nothing gets locked or outsourced without access.

Campaign Reporting & Insights

We deliver clear reports that explain what worked, what didn’t, and what to do next, all without fluff.

AND MOST IMPORTANTLY,

IF YOU VALUE…

🔍 Full Transparency

You get full access to performance data, accounts, and campaign outcomes. No black box reporting.

👥 Customised Solutions

We don’t sell pre-set packages. Every campaign is built around your business stage, audience, and goals.

🧠 Real XHS Marketing Experience

As one of the few authorised XiaoHongShu partners in Singapore, we’ve managed campaigns across retail, beauty, F&B, and tech backed by in-market teams in China.

We’re Not Just Another Agency.

We're Your

Marketing Growth Advisor.

We Help Local Brands Sell More, Grow Faster, and Waste Less

ABOUT WECOFA

Who We Are

WECOFA is one of the few officially recognised XiaoHongShu Authorised Advertising Partners in Singapore. What sets us apart is that we have an on-ground team based in China working directly under our leadership.

This allows us to move quickly, localise content with precision, and stay closely aligned with platform trends and algorithm changes. While others guess what works, we operate with clarity from both sides of the market.

With teams in both Singapore and China, bilingual expertise, and full access to the XiaoHongShu advertising backend, WECOFA delivers strategy and execution that drives real growth.